Content Gap Analysis is the process of evaluating existing content on a topic and discovering “gaps” in that content to improve upon. It also helps a brand gain more authority on search engines, steal away competitor traffic, and expand their breadth of knowledge to help their customers. When you have a list, you can then start working your content plan around those specific search queries and fill in the gaps where there isn’t enough content for a keyword. You want each piece of content you create to target a keyword, and your keyword research helps you determine which words or phrases are being typed into Google and other search engines. You want to determine what KPIs are going to be most useful in measuring the success of your content gap analysis. By analyzing existing content, you can identify where your readers may be lacking valuable resources that may buy time.
In fact, a survey by Conductor found that 70% of consumers prefer to learn about a company through articles rather than ads. I do keyword research for my projects and those of my clients almost daily. I use the audit a lot both for potential clients, as well as to control my projects. To be able to see keywords from other websites without accessing their search console.
Under the Competitor Comparison tab, SE Ranking allows you to compare your site to multiple major competitors simultaneously to find out all the keywords you’re missing out on that rivals are ranking for. Conducting a content gap analysis is a great way to identify opportunities to improve your existing content, as well as brand new content angles related to your service and product offering. Both keyword gap analysis and content gap analysis can help reduce the number of holes on the internet, while at the same time positioning the site well in search – everybody wins. The content gap analysis is used to identify areas of the site that don’t rank well or aren’t providing good user experience.
- All of these variations represent content gaps that you can exploit for SEO performance and visibility gains.
- Google has said it would have no reason to trust a site with less than 30 pages, because it uses content to understand what your brand is.
- Methods of research vary, but you want to access the opinion and feedback from industry experts (for context), current clients (for expectations) and potential clients.
A communications business might instead want to create content about Voice Intelligence and helpful collaboration tools for remote work. And a beauty retailer could generate posts around at-home peels and masks and prebiotic skincare. After you’ve analyzed your main website and any other relevant areas, you can go ahead and analyze your competitors’ content. An SEO competitor analysis report will be crucial for uncovering gaps that exist as a result of them covering certain topics in greater depth than you do. You can carry this out most efficiently by using SE Ranking’s Competitive Research tool, as we mentioned earlier. Once you’ve downloaded your content audit analysis template, it’s time to start analyzing the main areas of your website.
Content Maximization And Gap Analysis Are Included
While there are many amazing SEO tools on the market, there’s not 1 in isolation that gives you the complete picture for a content gap analysis. A content gap analysis involves auditing what you currently have and then laying out a content strategy that meets users at multiple touchpoints. You can also use SEO tools like SEMrush to see what keywords your competitors are ranking for and align these with some new content ideas. In conducting your content gap analysis, you’ll want to identify whether you have content for the Awareness, Consideration, Decision, and Success stages of the funnel. Filling content gaps also means that a website is more likely to drive traffic away from its competitors, because it will be providing more relevant information.
Other tools that you can use for this analysis include Ahrefs, Moz, and Sistrix. If you follow the steps above, from keyword research to clustering, you’ll be miles ahead of the competition. Take MEDIUM BEST SEO TELEGRAM GROUP from the content brief generator (H2’s, People asked questions etc) and create the most comprehensive page on the topic. As a reminder, check out our guide on how to create a brief that’ll beat your competition in our guide here.
In this situation we are going to compare My Swingle’s article on lawncare to its competitors’. For example, it’s easier to use if you’re looking for keywords that you’re not ranking for at all (new content opportunities). It’s possible to filter search queries to look at your competitor’s position compared to yours but it takes some finesse. Furthermore, because we selected the “context” insight earlier on, we can (and should) only filter for the clusters of keywords that trigger informational results. It means we’re doing our content gap analysis without all the noise of looking at transactional pages.
Content gap analysis is the process of assessing existing content topics to determine if there are gaps or lost opportunities that can be improved. Performing content gap analysis is a smart way to find a “gap” in your content and aims at attracting more traffic, transforming more leads into customers, and adding more value to your target audience. It helps in finding new opportunities and understanding how to update older content that can significantly improve your SEO, including rankings and improving organic traffic. By identifying the gaps in your keyword strategy, you can create content that targets those keywords and improves your search engine rankings. For example, if your competitors are ranking for “best SEO tools,” you can create a blog post or page that targets that keyword and provides valuable information about the best SEO tools.
So we’re going to be looking at content, we’re going to be looking at links, and we’re going to be looking at tech SEO. We’re going to look at how our competitors perform from each of those and how we compare. My name is Lidia Infante, and I’m the Senior SEO Manager at sanity.io. Today, I’m going to be talking to you about SEO gap analysis, and yes, I know it’s a very unsexy topic, but bear with me because it’s worth it. In today’s Whiteboard Friday, Lidia Infante shows you her recommended strategies for successful SEO gap analysis.
Where To Begin Analyzing To Find Gaps?
Methods of research vary, but you want to access the opinion and feedback from industry experts (for context), current clients (for expectations) and potential clients. For SaaS companies that have a good sales organization with a stable outreach/lead generation program, the most reliable source is the sales team. The marketing team can tailor the content required to nurture these high-value prospects. Incorporating analysis of content gaps and missing keywords into your SEO processes isn’t terribly difficult, but it may be a new step for some SEO practitioners and website/blog content developers.
The Buyer’s Journey Is Mapped Out
The fact HubSpot already ranks in the top 50 likely means the keyword is interesting for them and somewhat related to the page that ranks. One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Adam has a background in journalism and almost a decade of experience in SEO. He’s passionate about data, content and cricket – although not necessarily in that order. There is also the middle ground, the research phase where customers will look at reviews, FAQs and try to learn more about a product or service before converting. There are a million and one ways for you to improve it, make it more powerful, and custom tailor it to your business.
It is a simple, complete, low-cost tool that take your project wherever you want, making your life easier. The semantic prominence function has been a great surprise, it has allowed me to climb
has allowed me to climb positions very fast and has generated an increase in my web income. I have several projects, and it has been a lot easier for me to find new keywords to position and to know the ones I was already positioning for. I have several projects, and it has been so much easier for me to find new keywords to position and to know what I was already positioning for. The amount of keyword and the speed with which they are achieved, made me fall in love from the very first moment. It tells you at a glance the structure
your articles should have to rank above the competition.